A few people have asked me why we charge more than the local supermarkets?
Well, would you buy flat carbonated soda drinks for less? Oh go on…. You know you want to! Its an amazing save! But wait… its flat. Those wonderful carbonated bubbles are gone and a flat sugary drink is all that remains.
Coffee is the same.
Recently, a local Supermarket survey found some coffees to be 6 – 11 months old. The sad truth about coffee is this: Age affects flavour. Raw specialty coffee, graded 85 out of 100, can lose as much as 1 point per month, slowly deteriorating in sparkle. The same with roasted coffee. Below is a rough guide on the longevity of coffee:
Coffee is volatile and needs to rest. I would not recommend drinking coffee within 24 Hours of roasting.
After 24 Hours I would happily do manual brew methods such as french press press, pour over and drip. For pressurized brew methods such as moka pot, bean to cup, and manual espresso I would wait atleast 5 days. You can pull great espresso shots sooner, but it takes more skill to dial in your grind, set your dose, and extraction time.
Coffee is at its absolute best with all the nuances that makes it great.
Individuality starts to fade.
After 1 month
It still tastes good but with fading flare. The average drinker will not mind.
After 2 months
More flat flavours. You would never be able to buy coffee direct from us that is two month old.
After 3 months
Old stale tastes like tobacco sets it. Darker roasts, like French roast, start to go rancid due to the shiny oil coating covering the bean. It is of interest to note that darker roast coffees degrade faster
Ground coffee is even worse. The above is written with beans in mind. Once coffee is ground it becomes flat a lot quicker. You may ask why? Coffee oxidizes. When coffee is ground, the surface area exposed becomes larger, hence it deteriorates faster.
While the Supermarket issues a 1 year best before, we issue a standard 3 month best before on our packaging because we want you to enjoy good coffee!